Mission statement

SOLVING WEB3

In the physical world, value is easily evident. The development of the internet has, however, given rise to a world that is entirely digital in nature, and our long-held understanding of what can and cannot be assigned value needs updating.

Web3, the latest incarnation of the internet, has moved beyond mere reading and writing of information and introduced ownership. However, the base protocols of the internet are not capable of defining or ascribing value. This is where blockchains come in. The Zenotta blockchain is a Layer 1 solution to the problem of digital value, built around enabling the thing of value — the digital file — to be placed under blockchain governance, realising the Web3 paradigm.

Building on the Zenotta blockchain turns digital files into digital assets, and provides the foundation of value for digital systems and the metaverse, defining the world’s first non-fungible asset (NFA), a next-generation NFT built on the Bitcoin technology of UTXO transaction structures and Proof-of-Work consensus.

Vision statement

A WORLD-FIRST LAYER 1 BLOCKCHAIN FOR FILES

A digital world needs digital content that can be owned. Placing data under blockchain governance enables legal ownership and preserves fundamental human and economic rights. With files as digital assets, value and rights can be understood and transferred on a machine level, giving rise to a real digital economy and democracy.

Introducing Smart Data. A decentralized file format under blockchain governance, that is programmable and secured through encryption, encoding, and an immutable blockchain ledger.

The decentralized file format reinvents the notion of secure, cold storage and enables it by state rather than by location. As the owner of the data, your claim and control of the data is based on identity rather than access, with immutability of the historical record provided by the Zenotta blockchain. Your keys, your data.

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Bitcoin inspired

A Peer-to-Peer Electronic Trade System

Our Layer 1 solution to the problem of digital value is inspired by the underlying technology of Bitcoin, employing UTXO-based transaction structures for efficiency and proper file handling and Proof-of-Work mining (an environmentally-friendly version) for ongoing ledger security. The Zenotta data protocol converts files of any type into Smart Data, a non-fungible asset that cannot be edited, copied, or deleted without the owner’s permission. The Zenotta network protocol utilises a new, dual double entry blockchain ledger to track the concomitant exchange of the payment and the Smart Data, allowing individuals to trade peer-to-peer anywhere in the world.

This is an entirely new approach to the digital world. An approach designed from the ground-up, that natively imparts ownership on a truly digital level, within the data itself. Imagine a society where you can pay your rent with a song that you wrote, or buy groceries with a piece of digital art that you own. Imagine trillions of connected, programmable files, with rights, intelligence, and privacy assigned at the file level. A new data Universe where content creators, businesses dealing in digital products, or in fact any individual, company, institution, or government, can leverage the power of their data in a way never seen before.


The Currency of the Smart Data Economy

The Zeno Coin

The world needs more than a peer-to-peer electronic payment network. It needs a way to facilitate electronic trade of digital goods & services, and open up the true value of data to all. The decentralized form of money creation that the crypto ecosystem has enabled has been a paradigm shift - however, there has not been an equivalent, corresponding increase in real digital goods & services, which means little or no economic growth.

The Zeno is designed to be the world’s first cryptocurrency that represents real economic value. Zeno coins are used to purchase Smart Data and provide the ‘gas’ for Smart Data contracts. Native to the Zenotta blockchain, Zeno coins are exchanged for Smart Data through an innovative dual double-entry ledger that ensures two-way trade rather than one-way payments. The Zeno is the currency of the Smart Data economy.


IN SEARCH OF DIGITAL VALUE

ABOUT ZENOTTA

The Zenotta story began with the realisation of ’The Data Problem’, the fundamental mismatch between a world rapidly becoming digitized and the inability of data to hold any formal value in an economic, social, or legal sense. With this insight, it was clear that digital systems needed to be re-invented in a way that gave every individual full control over their data. It emerged as an inevitable consequence that imbuing data with identity and rights on a machine level was necessary for a truly digital world.

Zenotta AG is based in Zug, Switzerland, at the forefront of blockchain and data innovation. Comprised of a team of entrepreneurs, engineers, and scientists, Zenotta builds on the shoulders of giants in the worlds of philosophy and science in order to create an entirely new approach to the digital Universe. Developing the technical aspects of our system alongside a dedicated body of law for digital systems governance and execution, Zenotta seeks to redefine the way in which we use data in an inter-connected world.


Andrew Kessler

Chief Technology Officer and Co-Founder

Tech entrepreneur and cryptographic generalist

First prize winner at the IDC Inventors Garage. Finalist in the GAP Innovation Competition. Finalist in SEED STARS. TIA grant holder. Zug-based Andrew Kessler is a serial entrepreneur who worked on a N-doped diamond-based semiconductor startup and founded a number of additional startups, focused on biometrics, logistics and human identity. Andrew has a background in chemistry and biochemistry, and a strong knowledge base in cryptography.

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Lindenstrasse 2
6340 Baar/Zug
Switzerland

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