Data possesses two equally important traits: the ability to contain information as well as value - contractually, economically, socially, and legally. While machines can operate on information through logic and maths, they cannot preserve or describe value. This is the Data Problem.
The Data Problem means that:
● No technical solution for data ownership exists and so the only way to sell data is as a commodity, as Netflix demonstrates.
● This in turn transforms internet users into the commodity, rather than the customer, in an economical model akin to serfdom.
● No value can be caught on most open source projects, such as Wikipedia.
● The threat of data loss is solved through cloud backup and storage but the threat of data theft and abuse has no autonomous solution.
● Privacy of enterprise and individual data is lost the moment data is shared, forcing a trade-off between technical efficiency and loss of value.
Zenotta converts any form of data or digital content into Smart Data, a rival and excludable digital asset that is truly unique and can be owned. This ownership gives the Smart Data value, and gives the owner the rights and control over their Smart Data asset; something that was previously unattainable.
Everyone. Imagine a society where you can pay your rent with a tokenized version of a song that you wrote, or buy groceries with a piece of digital art that you own. Imagine trillions of connected, programmable files, with rights and privacy assigned at the file level. For content creators, for businesses dealing in digital products, or indeed any individual, company, institution, or government, the potential of such a system is vast, and as yet untapped.